@article{Phumchusri2024164,

title = {Price promotion optimization model for multiperiod planning: a case study of beauty category products sold in a convenience store chain},

author = {Naragain Phumchusri and Thiti Chewcharat and Supawish Kanokpongsakorn},

url = {https://www.scopus.com/inward/record.uri?eid=2-s2.0-85168125852&doi=10.1057%2fs41272-023-00438-6&partnerID=40&md5=00ab18dc167d2f437dfe5892f31f43d4},

doi = {10.1057/s41272-023-00438-6},

year  = {2024},

date = {2024-01-01},

journal = {Journal of Revenue and Pricing Management},

volume = {23},

number = {2},

pages = {164 – 178},

note = {Cited by: 2},

keywords = {},

pubstate = {published},

tppubtype = {article}

}

@article{Phumchusri2024,

title = {Sales prediction hybrid models for retails using promotional pricing strategy as a key demand driver},

author = {Naragain Phumchusri and Nichakan Phupaichitkun},

url = {https://www.scopus.com/inward/record.uri?eid=2-s2.0-85189920531&doi=10.1057%2fs41272-024-00477-7&partnerID=40&md5=6daa0bdde1e4e129b142d701f3e1a5c2},

doi = {10.1057/s41272-024-00477-7},

year  = {2024},

date = {2024-01-01},

journal = {Journal of Revenue and Pricing Management},

note = {Cited by: 1},

keywords = {},

pubstate = {published},

tppubtype = {article}

}

@article{Phumchusri2023135,

title = {Identifying target customer needs for a Master's Degree Program in Industrial Engineering by conjoint analysis and Kano model},

author = {Naragain Phumchusri and Mookarin Thongoiam},

url = {https://www.scopus.com/inward/record.uri?eid=2-s2.0-85168155346&doi=10.3233%2fMAS-221409&partnerID=40&md5=cb8b5bc7e8fc323df5818aae08266995},

doi = {10.3233/MAS-221409},

year  = {2023},

date = {2023-01-01},

journal = {Model Assisted Statistics and Applications},

volume = {18},

number = {2},

pages = {135 – 147},

note = {Cited by: 0},

keywords = {},

pubstate = {published},

tppubtype = {article}

}

@article{Phumchusri2023362,

title = {Evaluating promotional pricing effectiveness using convenience store daily sales data},

author = {Naragain Phumchusri and Warot Kosawanitchakarn and Sirawich Chawanapranee and Sirawish Srimook},

url = {https://www.scopus.com/inward/record.uri?eid=2-s2.0-85142424328&doi=10.1057%2fs41272-022-00415-5&partnerID=40&md5=b40430900fce62f31ac942fea426c532},

doi = {10.1057/s41272-022-00415-5},

year  = {2023},

date = {2023-01-01},

journal = {Journal of Revenue and Pricing Management},

volume = {22},

number = {5},

pages = {362 – 373},

note = {Cited by: 3; All Open Access, Bronze Open Access},

keywords = {},

pubstate = {published},

tppubtype = {article}

}

@article{Phumchusri202374,

title = {Machine learning models for predicting customer churn: a case study in a software-as-a-service inventory management company},

author = {Naragain Phumchusri and Phongsatorn Amornvetchayakul},

url = {https://www.scopus.com/inward/record.uri?eid=2-s2.0-85179136907&doi=10.1504%2fIJBIDM.2024.135146&partnerID=40&md5=b272ae9f13b5d4f6f9e4a52771032a00},

doi = {10.1504/IJBIDM.2024.135146},

year  = {2023},

date = {2023-01-01},

journal = {International Journal of Business Intelligence and Data Mining},

volume = {24},

number = {1},

pages = {74 – 106},

note = {Cited by: 1},

keywords = {},

pubstate = {published},

tppubtype = {article}

}

@article{Phumchusri202344,

title = {Forecasting hotel daily room demand with transformed data using time series methods},

author = {Naragain Phumchusri and Poonnawit Suwatanapongched},

url = {https://www.scopus.com/inward/record.uri?eid=2-s2.0-85120064461&doi=10.1057%2fs41272-021-00363-6&partnerID=40&md5=237e8156dd6c9bc76403536cce5ad675},

doi = {10.1057/s41272-021-00363-6},

year  = {2023},

date = {2023-01-01},

journal = {Journal of Revenue and Pricing Management},

volume = {22},

number = {1},

pages = {44 – 56},

note = {Cited by: 7},

keywords = {},

pubstate = {published},

tppubtype = {article}

}