รศ. ดร.นระเกณฑ์ พุ่มชูศรี
- 5th Floor of Engineering 4 Bldg., Room 504
- +66-2218-6822
- naragain.p@chula.ac.th
Overview
Dr. Naragain Phumchusri is an associate professor at the Department of Industrial Engineering, Chulalongkorn University, Thailand. She received her Ph.D. in Industrial Engineering from Georgia Institute of Technology, Atlanta, GA, USA in 2010. Her current research interests include stochastic models for revenue management, machine learning for demand forecasting, inventory optimization, warehouse & supply chain management, data analysis for tourism industry and promotion optimization in retails.
Education
Ph.D. in Industrial Engineering
Georgia Institute of Technology, United States, 2010
Master of Science in Industrial Engineering
Georgia Institute of Technology, United States, 2006
B.Eng. in Industrial Engineering
Chulalongkorn University, Thailand, 2004
Expertise
Statistics & Data Analysis
Publications
2014
Varaporn Pukcarnon, Paveena Chaovalitwongse, Naragain Phumchusri
The can-order policy for one-warehouse r-retailer inventory system: A heuristic approach Journal Article
In: Engineering Journal, vol. 18, no. 4, pp. 53 – 72, 2014, (Cited by: 5; All Open Access, Bronze Open Access, Green Open Access).
@article{Pukcarnon201453,
title = {The can-order policy for one-warehouse r-retailer inventory system: A heuristic approach},
author = {Varaporn Pukcarnon and Paveena Chaovalitwongse and Naragain Phumchusri},
url = {https://www.scopus.com/inward/record.uri?eid=2-s2.0-84908504006&doi=10.4186%2fej.2014.18.4.53&partnerID=40&md5=a4e0b78a2c02a1cc88866df1a0714293},
doi = {10.4186/ej.2014.18.4.53},
year = {2014},
date = {2014-01-01},
journal = {Engineering Journal},
volume = {18},
number = {4},
pages = {53 – 72},
publisher = {Chulalongkorn University 1},
abstract = {We study an application of the can-order policy in one-warehouse n-retailer inventory systems, and propose a heuristic approach for setting the appropriate inventory policy. On the can-order policy, an order is triggered when a retailer’s inventory position reaches its must-order level. Then other retailers are examined whether their inventory reaches their can-order level, and if so they are filled by this order as well. Warehouse fulfills all involved retailers’ inventory to their order-up-to levels. The can-order policy is not only able to save the total system-wide cost from joint replenishment, but it is also simple to use. Computer simulation is utilized to preliminarily study and to determine the best-known solution. We propose a heuristic approach utilizing the decomposition technique, iterative procedure, and golden section search to obtain the satisfying total system-wide cost. This can save our computational time to find the appropriate inventory policy setting from the reduced search space. We found that the proposed heuristic approach performs very well with the average cost gap of less than 2% comparing to the best-known solution. Thus, the can-order policy can be very useful for such systems. © 2014 Chulalongkorn University 1. All rights reserved.},
note = {Cited by: 5; All Open Access, Bronze Open Access, Green Open Access},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
Naragain Phumchusri, Julie L. Swann
Scaling the house: Optimal seating zones for entertainment venues when location of seats affects demand Journal Article
In: International Journal of Revenue Management, vol. 8, no. 1, pp. 56 – 98, 2014, (Cited by: 6).
@article{Phumchusri201456,
title = {Scaling the house: Optimal seating zones for entertainment venues when location of seats affects demand},
author = {Naragain Phumchusri and Julie L. Swann},
url = {https://www.scopus.com/inward/record.uri?eid=2-s2.0-84922562247&doi=10.1504%2fIJRM.2014.067334&partnerID=40&md5=636ca4823e863909fbf1e0954f6fe8d2},
doi = {10.1504/IJRM.2014.067334},
year = {2014},
date = {2014-01-01},
journal = {International Journal of Revenue Management},
volume = {8},
number = {1},
pages = {56 – 98},
publisher = {Inderscience Publishers},
abstract = {This paper studies the problem of 'Scaling the House', or how venue managers should optimally divide seats into sections with different prices. From previous study, it was found that distance from the stage and distance from the seating row's centre affect demand. We develop a two-dimensional zoning model for the optimal 'Scaling the House' decisions. When demand is not significantly sensitive to distance from the centre, we present an alternative one-dimensional zoning model and show that the optimal seating row (to be priced at a higher price before switching to the next lower price) is the row whose expected revenue when charging at a high price is equal to the expected revenue when charging at a low price. We provide key comparative statics on how model parameters impact the optimal decisions and discuss the important managerial insights on when it is most worthwhile to section seats into two dimensional zones. Copyright © 2014 Inderscience Enterprises Ltd.},
note = {Cited by: 6},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
N. Phumchusri
Dynamic pricing in performance theater industry: An empirical study Conference
IEEE Computer Society, 2014, (Cited by: 1).
@conference{Phumchusri20141122,
title = {Dynamic pricing in performance theater industry: An empirical study},
author = {N. Phumchusri},
url = {https://www.scopus.com/inward/record.uri?eid=2-s2.0-84914171493&doi=10.1109%2fIEEM.2013.6962585&partnerID=40&md5=1ed39b5675ddf6f2ccaa8a5387c360b4},
doi = {10.1109/IEEM.2013.6962585},
year = {2014},
date = {2014-01-01},
journal = {IEEE International Conference on Industrial Engineering and Engineering Management},
pages = {1122 – 1126},
publisher = {IEEE Computer Society},
abstract = {In recent years, revenue management (RM) have played an important role in driving more profitability for industries selling perishable products with fixed amount of resources and different customers are willing to pay a different price for each of them. While dynamic price has been widely used in airline and hotel industry, a smaller number of researches explore the existence of dynamic pricing behaviors in non-travel industry. This paper investigates effects of relevant factors such as timing and realized demand on the performance ticket prices. While previous empirical studies related to performance ticket prices rely on the aggregate data and have not focused on exploring how the price changes during the selling season, this study uses detailed transaction sales obtained from 117 classical concert tickets, enabling the study of dynamic pricing structures. Three different models are compared: Ordinary Least Square, Random Effect and Fixed Effect models. The results indicate that Fixed Effect is the most appropriate model as compared to others. We found that day of shows, i.e., Saturday shows are significantly priced higher than others. The tickets of shows during the end of the season (during February to April) have lower prices compared to the beginning. We found timing in the selling period has significant impact on ticket prices. In particular, ticket price is lower when it is closer to the show date and a large amount of discount occurs right before the show starts. © 2013 IEEE.},
note = {Cited by: 1},
keywords = {},
pubstate = {published},
tppubtype = {conference}
}