{"id":9520,"date":"2026-07-15T01:29:34","date_gmt":"2026-07-15T01:29:34","guid":{"rendered":"https:\/\/ienext.eng.chula.ac.th\/?p=9520"},"modified":"2026-07-15T01:29:34","modified_gmt":"2026-07-15T01:29:34","slug":"%e0%b8%82%e0%b8%ad%e0%b8%82%e0%b8%ad%e0%b8%9a%e0%b8%9e%e0%b8%a3%e0%b8%b0%e0%b8%84%e0%b8%b8%e0%b8%93-%e0%b8%84%e0%b8%b8%e0%b8%93%e0%b9%84%e0%b8%9e%e0%b8%97%e0%b8%b5-%e0%b8%aa%e0%b8%81%e0%b8%b8-2","status":"publish","type":"post","link":"https:\/\/ienext.eng.chula.ac.th\/?p=9520&lang=en","title":{"rendered":"\u0e02\u0e2d\u0e02\u0e2d\u0e1a\u0e1e\u0e23\u0e30\u0e04\u0e38\u0e13 \u0e04\u0e38\u0e13\u0e44\u0e1e\u0e17\u0e35 \u0e2a\u0e01\u0e38\u0e25\u0e40\u0e2d\u0e35\u0e48\u0e22\u0e21\u0e44\u0e1e\u0e1a\u0e39\u0e25\u0e22\u0e4c \u0e23\u0e2d\u0e07\u0e01\u0e23\u0e23\u0e21\u0e01\u0e32\u0e23\u0e1c\u0e39\u0e49\u0e08\u0e31\u0e14\u0e01\u0e32\u0e23 \u0e1a\u0e23\u0e34\u0e29\u0e31\u0e17 \u0e1a\u0e38\u0e0d\u0e16\u0e32\u0e27\u0e23 \u0e23\u0e35\u0e40\u0e17\u0e25 \u0e04\u0e2d\u0e23\u0e4c\u0e1b\u0e2d\u0e40\u0e23\u0e0a\u0e31\u0e48\u0e19 \u0e08\u0e33\u0e01\u0e31\u0e14 (\u0e21\u0e2b\u0e32\u0e0a\u0e19) \u0e41\u0e25\u0e30 \u0e28\u0e34\u0e29\u0e22\u0e4c\u0e40\u0e01\u0e48\u0e32 IE Chula  \u0e17\u0e35\u0e48\u0e43\u0e2b\u0e49\u0e40\u0e01\u0e35\u0e22\u0e23\u0e15\u0e34\u0e21\u0e32\u0e23\u0e48\u0e27\u0e21\u0e16\u0e48\u0e32\u0e22\u0e17\u0e2d\u0e14\u0e1b\u0e23\u0e30\u0e2a\u0e1a\u0e01\u0e32\u0e23\u0e13\u0e4c\u0e41\u0e25\u0e30\u0e21\u0e38\u0e21\u0e21\u0e2d\u0e07\u0e17\u0e32\u0e07\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08\u0e43\u0e19\u0e2b\u0e31\u0e27\u0e02\u0e49\u0e2d  Value Chain in the Uncertain World From Value Chain to Value Ecosystem: \u0e01\u0e23\u0e2d\u0e1a\u0e04\u0e34\u0e14\u0e43\u0e2b\u0e21\u0e48\u0e2a\u0e33\u0e2b\u0e23\u0e31\u0e1a\u0e1c\u0e39\u0e49\u0e19\u0e33\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08\u0e22\u0e38\u0e04\u0e19\u0e35\u0e49"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-9512 aligncenter\" src=\"https:\/\/ienext.eng.chula.ac.th\/wp-content\/uploads\/2026\/07\/S__13066265.jpg\" alt=\"\" width=\"967\" height=\"779\" srcset=\"https:\/\/ienext.eng.chula.ac.th\/wp-content\/uploads\/2026\/07\/S__13066265.jpg 1426w, https:\/\/ienext.eng.chula.ac.th\/wp-content\/uploads\/2026\/07\/S__13066265-300x242.jpg 300w, https:\/\/ienext.eng.chula.ac.th\/wp-content\/uploads\/2026\/07\/S__13066265-1024x824.jpg 1024w, https:\/\/ienext.eng.chula.ac.th\/wp-content\/uploads\/2026\/07\/S__13066265-768x618.jpg 768w\" sizes=\"(max-width: 967px) 100vw, 967px\" \/><\/p>\n<p style=\"text-align: center;\">\u0e02\u0e2d\u0e02\u0e2d\u0e1a\u0e1e\u0e23\u0e30\u0e04\u0e38\u0e13 \u0e04\u0e38\u0e13\u0e44\u0e1e\u0e17\u0e35 \u0e2a\u0e01\u0e38\u0e25\u0e40\u0e2d\u0e35\u0e48\u0e22\u0e21\u0e44\u0e1e\u0e1a\u0e39\u0e25\u0e22\u0e4c<br \/>\n\u0e23\u0e2d\u0e07\u0e01\u0e23\u0e23\u0e21\u0e01\u0e32\u0e23\u0e1c\u0e39\u0e49\u0e08\u0e31\u0e14\u0e01\u0e32\u0e23<br \/>\n\u0e1a\u0e23\u0e34\u0e29\u0e31\u0e17 \u0e1a\u0e38\u0e0d\u0e16\u0e32\u0e27\u0e23 \u0e23\u0e35\u0e40\u0e17\u0e25 \u0e04\u0e2d\u0e23\u0e4c\u0e1b\u0e2d\u0e40\u0e23\u0e0a\u0e31\u0e48\u0e19 \u0e08\u0e33\u0e01\u0e31\u0e14 (\u0e21\u0e2b\u0e32\u0e0a\u0e19)<br \/>\n\u0e41\u0e25\u0e30 \u0e28\u0e34\u0e29\u0e22\u0e4c\u0e40\u0e01\u0e48\u0e32 IE Chula<\/p>\n<p style=\"text-align: center;\">\u0e17\u0e35\u0e48\u0e43\u0e2b\u0e49\u0e40\u0e01\u0e35\u0e22\u0e23\u0e15\u0e34\u0e21\u0e32\u0e23\u0e48\u0e27\u0e21\u0e16\u0e48\u0e32\u0e22\u0e17\u0e2d\u0e14\u0e1b\u0e23\u0e30\u0e2a\u0e1a\u0e01\u0e32\u0e23\u0e13\u0e4c\u0e41\u0e25\u0e30\u0e21\u0e38\u0e21\u0e21\u0e2d\u0e07\u0e17\u0e32\u0e07\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08\u0e43\u0e19\u0e2b\u0e31\u0e27\u0e02\u0e49\u0e2d<\/p>\n<p style=\"text-align: center;\">Value Chain in the Uncertain World<br \/>\nFrom Value Chain to Value Ecosystem: \u0e01\u0e23\u0e2d\u0e1a\u0e04\u0e34\u0e14\u0e43\u0e2b\u0e21\u0e48\u0e2a\u0e33\u0e2b\u0e23\u0e31\u0e1a\u0e1c\u0e39\u0e49\u0e19\u0e33\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08\u0e22\u0e38\u0e04\u0e19\u0e35\u0e49<\/p>\n<p style=\"text-align: center;\">\u0e01\u0e32\u0e23\u0e1a\u0e23\u0e23\u0e22\u0e32\u0e22\u0e04\u0e23\u0e31\u0e49\u0e07\u0e19\u0e35\u0e49\u0e0a\u0e48\u0e27\u0e22\u0e40\u0e1b\u0e34\u0e14\u0e21\u0e38\u0e21\u0e21\u0e2d\u0e07\u0e40\u0e01\u0e35\u0e48\u0e22\u0e27\u0e01\u0e31\u0e1a\u0e01\u0e32\u0e23\u0e1b\u0e23\u0e31\u0e1a\u0e40\u0e1b\u0e25\u0e35\u0e48\u0e22\u0e19\u0e41\u0e19\u0e27\u0e04\u0e34\u0e14\u0e08\u0e32\u0e01\u0e01\u0e32\u0e23\u0e1a\u0e23\u0e34\u0e2b\u0e32\u0e23\u0e2b\u0e48\u0e27\u0e07\u0e42\u0e0b\u0e48\u0e04\u0e38\u0e13\u0e04\u0e48\u0e32\u0e41\u0e1a\u0e1a\u0e40\u0e14\u0e34\u0e21 \u0e44\u0e1b\u0e2a\u0e39\u0e48\u0e01\u0e32\u0e23\u0e2a\u0e23\u0e49\u0e32\u0e07\u0e23\u0e30\u0e1a\u0e1a\u0e19\u0e34\u0e40\u0e27\u0e28\u0e17\u0e32\u0e07\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08\u0e17\u0e35\u0e48\u0e40\u0e0a\u0e37\u0e48\u0e2d\u0e21\u0e42\u0e22\u0e07\u0e1c\u0e39\u0e49\u0e21\u0e35\u0e2a\u0e48\u0e27\u0e19\u0e40\u0e01\u0e35\u0e48\u0e22\u0e27\u0e02\u0e49\u0e2d\u0e07\u0e2b\u0e25\u0e32\u0e01\u0e2b\u0e25\u0e32\u0e22\u0e20\u0e32\u0e04\u0e2a\u0e48\u0e27\u0e19 \u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e43\u0e2b\u0e49\u0e2d\u0e07\u0e04\u0e4c\u0e01\u0e23\u0e2a\u0e32\u0e21\u0e32\u0e23\u0e16\u0e23\u0e31\u0e1a\u0e21\u0e37\u0e2d\u0e01\u0e31\u0e1a\u0e04\u0e27\u0e32\u0e21\u0e44\u0e21\u0e48\u0e41\u0e19\u0e48\u0e19\u0e2d\u0e19\u0e41\u0e25\u0e30\u0e40\u0e15\u0e34\u0e1a\u0e42\u0e15\u0e44\u0e14\u0e49\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e22\u0e31\u0e48\u0e07\u0e22\u0e37\u0e19<\/p>\n<p style=\"text-align: center;\">\u0e02\u0e2d\u0e02\u0e2d\u0e1a\u0e1e\u0e23\u0e30\u0e04\u0e38\u0e13\u0e2a\u0e33\u0e2b\u0e23\u0e31\u0e1a\u0e2d\u0e07\u0e04\u0e4c\u0e04\u0e27\u0e32\u0e21\u0e23\u0e39\u0e49 \u0e1b\u0e23\u0e30\u0e2a\u0e1a\u0e01\u0e32\u0e23\u0e13\u0e4c \u0e41\u0e25\u0e30\u0e41\u0e19\u0e27\u0e04\u0e34\u0e14\u0e17\u0e35\u0e48\u0e40\u0e1b\u0e47\u0e19\u0e1b\u0e23\u0e30\u0e42\u0e22\u0e0a\u0e19\u0e4c\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e22\u0e34\u0e48\u0e07\u0e15\u0e48\u0e2d\u0e1c\u0e39\u0e49\u0e40\u0e02\u0e49\u0e32\u0e23\u0e48\u0e27\u0e21\u0e17\u0e38\u0e01\u0e17\u0e48\u0e32\u0e19\u0e04\u0e48\u0e30<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0e02\u0e2d\u0e02\u0e2d\u0e1a\u0e1e\u0e23\u0e30\u0e04\u0e38\u0e13 \u0e04\u0e38\u0e13\u0e44\u0e1e\u0e17\u0e35 \u0e2a\u0e01\u0e38\u0e25\u0e40\u0e2d\u0e35\u0e48\u0e22\u0e21\u0e44\u0e1e\u0e1a\u0e39\u0e25\u0e22\u0e4c \u0e23\u0e2d\u0e07\u0e01\u0e23\u0e23\u0e21\u0e01\u0e32\u0e23\u0e1c\u0e39\u0e49\u0e08\u0e31\u0e14\u0e01\u0e32\u0e23 \u0e1a\u0e23\u0e34\u0e29\u0e31\u0e17 \u0e1a\u0e38\u0e0d\u0e16\u0e32\u0e27\u0e23 \u0e23\u0e35\u0e40\u0e17\u0e25 \u0e04\u0e2d\u0e23\u0e4c\u0e1b\u0e2d\u0e40\u0e23\u0e0a\u0e31\u0e48\u0e19 \u0e08\u0e33\u0e01\u0e31\u0e14 (\u0e21\u0e2b\u0e32\u0e0a\u0e19) \u0e41\u0e25\u0e30 \u0e28\u0e34\u0e29\u0e22\u0e4c\u0e40\u0e01\u0e48\u0e32 IE Chula \u0e17\u0e35\u0e48\u0e43\u0e2b\u0e49\u0e40\u0e01\u0e35\u0e22\u0e23\u0e15\u0e34\u0e21\u0e32\u0e23\u0e48\u0e27\u0e21\u0e16\u0e48\u0e32\u0e22\u0e17\u0e2d\u0e14\u0e1b\u0e23\u0e30\u0e2a\u0e1a\u0e01\u0e32\u0e23\u0e13\u0e4c\u0e41\u0e25\u0e30\u0e21\u0e38\u0e21\u0e21\u0e2d\u0e07\u0e17\u0e32\u0e07\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08\u0e43\u0e19\u0e2b\u0e31\u0e27\u0e02\u0e49\u0e2d Value Chain in the Uncertain [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":9512,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[15],"tags":[],"class_list":["post-9520","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-activities"],"lang":"en","translations":{"en":9520,"th":9516},"pll_sync_post":[],"rttpg_featured_image_url":{"full":["https:\/\/ienext.eng.chula.ac.th\/wp-content\/uploads\/2026\/07\/S__13066265.jpg",1426,1148,false],"landscape":["https:\/\/ienext.eng.chula.ac.th\/wp-content\/uploads\/2026\/07\/S__13066265.jpg",1426,1148,false],"portraits":["https:\/\/ienext.eng.chula.ac.th\/wp-content\/uploads\/2026\/07\/S__13066265.jpg",1426,1148,false],"thumbnail":["https:\/\/ienext.eng.chula.ac.th\/wp-content\/uploads\/2026\/07\/S__13066265-150x150.jpg",150,150,true],"medium":["https:\/\/ienext.eng.chula.ac.th\/wp-content\/uploads\/2026\/07\/S__13066265-300x242.jpg",300,242,true],"large":["https:\/\/ienext.eng.chula.ac.th\/wp-content\/uploads\/2026\/07\/S__13066265-1024x824.jpg",1024,824,true],"1536x1536":["https:\/\/ienext.eng.chula.ac.th\/wp-content\/uploads\/2026\/07\/S__13066265.jpg",1426,1148,false],"2048x2048":["https:\/\/ienext.eng.chula.ac.th\/wp-content\/uploads\/2026\/07\/S__13066265.jpg",1426,1148,false]},"rttpg_author":{"display_name":"Cnontawa","author_link":"https:\/\/ienext.eng.chula.ac.th\/?author=8"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/ienext.eng.chula.ac.th\/?cat=15&#038;lang=en\" rel=\"category\">Activities<\/a>","rttpg_excerpt":"\u0e02\u0e2d\u0e02\u0e2d\u0e1a\u0e1e\u0e23\u0e30\u0e04\u0e38\u0e13 \u0e04\u0e38\u0e13\u0e44\u0e1e\u0e17\u0e35 \u0e2a\u0e01\u0e38\u0e25\u0e40\u0e2d\u0e35\u0e48\u0e22\u0e21\u0e44\u0e1e\u0e1a\u0e39\u0e25\u0e22\u0e4c \u0e23\u0e2d\u0e07\u0e01\u0e23\u0e23\u0e21\u0e01\u0e32\u0e23\u0e1c\u0e39\u0e49\u0e08\u0e31\u0e14\u0e01\u0e32\u0e23 \u0e1a\u0e23\u0e34\u0e29\u0e31\u0e17 \u0e1a\u0e38\u0e0d\u0e16\u0e32\u0e27\u0e23 \u0e23\u0e35\u0e40\u0e17\u0e25 \u0e04\u0e2d\u0e23\u0e4c\u0e1b\u0e2d\u0e40\u0e23\u0e0a\u0e31\u0e48\u0e19 \u0e08\u0e33\u0e01\u0e31\u0e14 (\u0e21\u0e2b\u0e32\u0e0a\u0e19) \u0e41\u0e25\u0e30 \u0e28\u0e34\u0e29\u0e22\u0e4c\u0e40\u0e01\u0e48\u0e32 IE Chula \u0e17\u0e35\u0e48\u0e43\u0e2b\u0e49\u0e40\u0e01\u0e35\u0e22\u0e23\u0e15\u0e34\u0e21\u0e32\u0e23\u0e48\u0e27\u0e21\u0e16\u0e48\u0e32\u0e22\u0e17\u0e2d\u0e14\u0e1b\u0e23\u0e30\u0e2a\u0e1a\u0e01\u0e32\u0e23\u0e13\u0e4c\u0e41\u0e25\u0e30\u0e21\u0e38\u0e21\u0e21\u0e2d\u0e07\u0e17\u0e32\u0e07\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08\u0e43\u0e19\u0e2b\u0e31\u0e27\u0e02\u0e49\u0e2d Value Chain in the Uncertain [&hellip;]","_links":{"self":[{"href":"https:\/\/ienext.eng.chula.ac.th\/index.php?rest_route=\/wp\/v2\/posts\/9520","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ienext.eng.chula.ac.th\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ienext.eng.chula.ac.th\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ienext.eng.chula.ac.th\/index.php?rest_route=\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/ienext.eng.chula.ac.th\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9520"}],"version-history":[{"count":1,"href":"https:\/\/ienext.eng.chula.ac.th\/index.php?rest_route=\/wp\/v2\/posts\/9520\/revisions"}],"predecessor-version":[{"id":9521,"href":"https:\/\/ienext.eng.chula.ac.th\/index.php?rest_route=\/wp\/v2\/posts\/9520\/revisions\/9521"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ienext.eng.chula.ac.th\/index.php?rest_route=\/wp\/v2\/media\/9512"}],"wp:attachment":[{"href":"https:\/\/ienext.eng.chula.ac.th\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9520"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ienext.eng.chula.ac.th\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9520"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ienext.eng.chula.ac.th\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9520"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}