@conference{Jiamsanguanwong2017435,

title = {Gender Differences in Affective Response from Warning Pictorials on Cigarette Label},

author = {Arisara Jiamsanguanwong and Pat-Arin Chanduen and Wipawee Tharmmaphornphilas},

editor = {Fong S. and Fiaidhi J.},

url = {https://www.scopus.com/inward/record.uri?eid=2-s2.0-85029348034&doi=10.1016%2fj.procs.2017.06.045&partnerID=40&md5=f17c7eca37eb21678de59f57067dd4b3},

doi = {10.1016/j.procs.2017.06.045},

issn = {18770509},

year  = {2017},

date = {2017-01-01},

journal = {Procedia Computer Science},

volume = {111},

pages = {435 – 440},

publisher = {Elsevier B.V.},

abstract = {Consideration of designing an emotional warning pictorial on cigarette labels which will be used in public place, the effect from gender differences should be concerned. The aim of this study was to examine gender differences in emotional response from warning pictorials on cigarette labels. Sixty engineering students participated in this study. Half of them are males. Neutral affect manipulation using IAPS was conducted prior the experiments. Participants were asked to rate their emotional responses from sixty warning pictorials (positive, neutral, negative). Results revealed that both male and female participants could perceive target emotional affective warning pictorials, although there were some differences. Male participants perceived greater arousal than female participants which contradicts to previous study. Implications for affective warning pictorial design concerning gender difference.},

note = {Cited by: 0; All Open Access, Gold Open Access},

keywords = {},

pubstate = {published},

tppubtype = {conference}

}

@conference{Ritthiron2017184,

title = {Usability evaluation of the university library network's website using an eye-tracking device},

author = {Santi Ritthiron and Arisara Jiamsanguanwong},

url = {https://www.scopus.com/inward/record.uri?eid=2-s2.0-85033559593&doi=10.1145%2f3133264.3133294&partnerID=40&md5=4fb2673c289583177bcf2aaf9c2a1e0e},

doi = {10.1145/3133264.3133294},

isbn = {978-145035295-6},

year  = {2017},

date = {2017-01-01},

journal = {ACM International Conference Proceeding Series},

volume = {Part F131200},

pages = {184 – 188},

publisher = {Association for Computing Machinery},

abstract = {The library website plays an important role in the support of people's information literacy by allowing them to efficiently access the information. The user-friendliness and usability of userinterface of the library website would enhance the information searching process. The purpose of the present study was to evaluate the usability of a library website using an eye-tracking device. A usability test was conducted on 7 activity tasks with the assessment of effectiveness, efficiency, and satisfaction together with Tobii Pro X2-30 eye-tracker to evaluate the usability according to ISO 9241-11:1998. A think-aloud protocol was used during the test. Both qualitative and quantitative results were analyzed. The results from the quantitative analysis revealed that. The interface of all the tasks should be redesigned, especially for Task 2 (Search Thai journals and export to email) where almost no one could complete this task. Then, the results from the qualitative usability evaluation using the eye-tracking device and think-aloud technique provided some guidelines for the improvement of the usability of the library website. © 2017 Association for Computing Machinery.},

note = {Cited by: 7},

keywords = {},

pubstate = {published},

tppubtype = {conference}

}

@conference{Chanduen2016,

title = {Design and Validation of Affective Warning Pictorial on Cigarette Labels},

author = {Pat-Arin Chanduen and Arisara Jiamsanguanwong},

editor = {Yusmawiza W.A. and Qiu X. and Kocisko M. and Goyal R.K. and Ulkhaq M.M. and Arumugham A.J.},

url = {https://www.scopus.com/inward/record.uri?eid=2-s2.0-84982170341&doi=10.1051%2fmatecconf%2f20166817001&partnerID=40&md5=52cfbe9c000e3ffc0e534e81c036cae9},

doi = {10.1051/matecconf/20166817001},

issn = {2261236X},

year  = {2016},

date = {2016-01-01},

journal = {MATEC Web of Conferences},

volume = {68},

publisher = {EDP Sciences},

abstract = {The purpose of present study were to design and validate affective warning pictorials for cigarette label in Thailand. Brainstorming and survey techniques were used to collect the idea of possible warning pictorials. All ideas were grouped for finding candidated pictorials. Then, primary sixty warning pictorials were collected and equally classified into three affective warning pictorial groups as positive, neutral, and negative. Sixty Thai male engineering students participated in affective validation of warning pictorials using SAM rating. The International Affective Picture System (IAPS) was used to manipulate the affective state of participants to neutral affective state before the experiments. The results revealed that all affective warning pictorials were successfully evoked target affective states on participants. After refining, thirty affective warning pictorials were provided as positive, neutral, and negative affective warning pictorials for using on cigarette labels. Implications on the affective warning pictorials design and validation. © 2016 The Authors, published by EDP Sciences.},

note = {Cited by: 2; All Open Access, Gold Open Access, Green Open Access},

keywords = {},

pubstate = {published},

tppubtype = {conference}

}

@conference{Phongphaew201643,

title = {The usability evaluation concerning emotional responses of users on learning management system},

author = {Nattaporn Phongphaew and Arisara Jiamsanguanwong},

url = {https://www.scopus.com/inward/record.uri?eid=2-s2.0-84982843910&partnerID=40&md5=95539f8ae7d90754320f6b18dec0c525},

isbn = {978-981110008-6},

year  = {2016},

date = {2016-01-01},

journal = {2016 6th International Workshop on Computer Science and Engineering, WCSE 2016},

pages = {43 – 48},

publisher = {International Workshop on Computer Science and Engineering (WCSE)},

abstract = {Usability evaluation itself was not guarantee user satisfaction of learning management system (LMS), while an emotional response of user is worth being considered. The purpose of present study was to examine the relationship of each usability attributes and emotional responses of user in order to understand the relationships of these two evaluation methods. Usability testing was conduct on myCourseVille with 5 usability attributes; learnability, efficiency, effectiveness, memorability, and satisfaction. Along with emotional responses for each tasks. Results revealed that user emotional responses were significant correlated with learnability and satisfaction attributes. Implication from this study was for LMS software developer to improve user interface in term of usability and user emotional responses while using system.},

note = {Cited by: 6},

keywords = {},

pubstate = {published},

tppubtype = {conference}

}

@conference{Thanachan201623,

title = {Comparative usability evaluation of mobile map applications},

author = {Patarada Thanachan and Arisara Jiamsanguanwong},

url = {https://www.scopus.com/inward/record.uri?eid=2-s2.0-84982847730&partnerID=40&md5=8497939b1d14f179762c88c8fe11c660},

isbn = {978-981110008-6},

year  = {2016},

date = {2016-01-01},

journal = {2016 6th International Workshop on Computer Science and Engineering, WCSE 2016},

pages = {23 – 27},

publisher = {International Workshop on Computer Science and Engineering (WCSE)},

abstract = {The purpose of this research was to evaluate usability of mobile map application. Comparative usability test was performed on map application by using NOSTRA map and Google map. Usability test is not only to identify the problem but also separate the high concerned problem. If the design does not follow usability guidelines or user-center design methodology during development and implementation, the application will create the complexness. In order to improve the quality of mobile application, usability test, the effective technique for product evaluation was focused in this research. The results showed several usability issues which mainly caused by the icon design or difficult vocabulary used in menu.},

note = {Cited by: 2},

keywords = {},

pubstate = {published},

tppubtype = {conference}

}

@conference{Authayarat201112,

title = {Development of affective management concept and scorecard},

author = {Waratta Authayarat and Hiroyuki Umemuro and Kensuke Murata and Arisara Jiamsanguanwong},

url = {https://www.scopus.com/inward/record.uri?eid=2-s2.0-80052590934&doi=10.1109%2fICBEIA.2011.5994226&partnerID=40&md5=4b512a38b70bdac59932c80231218d23},

doi = {10.1109/ICBEIA.2011.5994226},

isbn = {978-145771280-7},

year  = {2011},

date = {2011-01-01},

journal = {ICBEIA 2011 - 2011 International Conference on Business, Engineering and Industrial Applications},

pages = {12 – 15},

abstract = {Affective management is a new idea of decision-making in management which has a sense beyond conventional management by giving value to both people's affect and conventional numerical and rational indices. In psychology, affect is referred to emotion, feeling, and mood. Moreover, benefits of positive affect tend to give advantages to all stakeholders and to organization itself. Thus, the purpose of this study was to develop a measurement for affective management. The interviews of top management were done resulting to 15 dimensions of affective management measurement. Also, four stakeholders, customer, employee, local community, and society, have been taken into consideration. The conclusion and future work were provided. © 2011 IEEE.},

note = {Cited by: 0},

keywords = {},

pubstate = {published},

tppubtype = {conference}

}